Meet the winners of the
She Breaks Barriers Program


She Breaks Barriers is adidas’ commitment to removing the barriers standing between girls and sport. To enable this change, adidas and Impact Hub teamed up to create a 3-month program for ventures that operate in Germany and strive to remove these challenges. The 11 selected ventures that joined the program did a final presentation & pitch to a panel at adidas Headquarters (HQ) in Herzogenaurach. Now, we are excited to share with you the winners:

Audience award winners:

Find here all the participating ventures

Inspiring the next generation of female athletes, creators and leaders

After 3 months, the first edition of the She Breaks Barriers Program, designed by adidas and Impact Hub, came to a close. Between August and November 2019, 11 selected ventures joined 3 tailored business clinics about business models, financial planning, and digital marketing, including individual support meetings, and 6 events organized to help them develop their projects. All the teams were addressing the barriers of access, gender stereotypes, and/or visibility faced by girls and women in sport.

They showed a very high level of commitment and the progress that was achieved was something everyone involved was to be proud of. The success and impact of the program are also attested to the adidas coaches and mentors from across the organization who guided and supported the teams along their journey.

Congratulations to the winning ventures and everyone who made it happen!